Stories from the Trenches
A student mapped every place classmates waited more than five minutes on campus. One kiosk became a lemonade stand test, then a pre-order app. The lesson was simple: track friction, test tiny, and let evidence guide the next step.
Stories from the Trenches
A neighbor noticed weekly herb shortages at a local cafe. She offered a subscription garden with guaranteed deliveries, prepaid. The pilot was tiny, the learning was huge, and the mindset shift was permanent: price learning, not perfection, early.